Often, a commercial services provider will find itself attached to a particular audience for the long term. Particularly in the technology industry around Silicon Valley, keeping up to date with trends is a significant challenge. One can observe how conventional western social media has competed with the likes of TikTok and BeReal in 2022. Kfir Amos has reportedly been planning for his company’s future for the long term, and today he has confirmed that he is open to embracing Web3 technology.
Amos is well-known for his work leading the San Jose, CA-based digital marketing company Bay Tech Media. While its activities during the pandemic have been characterized by rebrands, which its CEO feels keeps the agency relevant, post-pandemic, it has pivoted towards the opportunities within the Web3 space. Today, Amos shed some more light on his intentions for NFT-oriented offerings.
“I’ve been aware of the opportunities NFTs (non-fungible tokens) present since their inception,” Amos said. “My team and I have gained knowledge about community building, social media marketing, optimization, and management to prepare for their rise. As of right now, we have experience working with crypto and Web3 companies as well as NFT projects.”
Web3, the purported third phase of online media in which content creation is decentralized, finds much of its support in grassroots communities. As a result, it is often essential for those looking to provide services in the space to enter communities with knowledge and awareness of blockchain culture. NFT and cryptocurrency projects are built out of the likes of Discord groups and Twitter Spaces; Amos’ company offers management services for both in addition to influencer marketing and SEO (search engine optimization). Achieving success through those avenues is another challenge, though, in light of the FUD (fear, uncertainty, and doubt) that frequently troubles start-ups.
Industry analysts may point to Bay Tech Media’s established team of creatives as a sign that it could succeed in the space. Recently, five employees celebrated five years in the company’s service, a relatively long tenure in the fast-changing digital world. Its CEO insists that the cohesion and consistency his personnel offer will make a Web3 transition straightforward.
“Our team consists of online marketing consultants, Google Ads experts, content writers and graphic designers,” Amos continued. “Since we launched in 2010, we’ve worked with companies as notable as Four Seasons Resorts and Ritz-Carlton. I believe our experience, combined with the offer of 24/7 availability, prepares us to help out Web3 and NFT projects.”
