Fast-food restaurants such as Burger King, Taco bells, Pizza hut, Mc Donald’s, etc are jumping into NFTs and coming up with their own digital tokens.
While the past few months there’s been huge uptake of NFT also known as Nonfungible Token among the crypto artists, musicians, gamers and now even Fast food chains are following this trend.
The reason why the fast food chains are taking to NFTs is because of their capacity which enables the gamified promotions and distribution of their products and services.
A quick list of emerging NFT adoption in the fast-food sector.
McDonald’s
China has already banned everything related to crypto despite that Mc Donald’s China branch has set to release of 188 NFTs to all its employees and the customers to mark the celebration
of the franchise’s 31st anniversary.
The NFTs mainly consist of three-dimensional artistic designs of McDonald’s China’s new office headquarters in a project titled “Big Mac Rubik’s Cube,” and they were built in partnership with digital asset creation agency Cocafe.
Taco Bell
Taco Bell is a well-known fast-food brand in the United States for its Mexican-style products. While Taco Bell was one of the first food chains to offer collectible tokens in a marketing campaign in March 2021 where they launched a new NFT collection.
Taco Bell NFTs (Taco Art) comprises artistic illustrations of its fast-food offerings, with some buyers paying upward of 10 Ether (ETH) for one Taco Bell NFT. According to tweets from the restaurant chain, earnings generated from the sale were donated to charity.
Burger King
While the Burger King has also announced its entry into the NFT space with the release of a range of digital collectibles under a marketing campaign dubbed “Keep It Real Meals.”
Where every Burger King customer will be now able to scan the QR code that comes with their meal to receive one of three collectible game pieces. Once a player receives all three, they will receive a fourth token that could be a reward of a digital collectible, a year’s supply of burgers or a call with one of the campaign’s celebrity spokespeople.
